Whole-Brain

Startups are Hot. So is Hell.

Startups_are_hot
A 3Com recruiting ad I found in Computerworld back in 1997. I laminated it and keep it near my desk as a reminder that the entrepreneurial journey is not an easy one. It also lets me know that I can survive it because I keep choosing this path.  

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Making Freemium Work - Panel at Google I/O

For those entrepreneurs exploring SaaS applications and freemium models, this panel from Google I/O covers a lot of good territory. Here are a few of the highlights:
  • People often choose the plan that optimizes for least surprise rather lowest price
  • Understanding value of product comes before understanding pricing
  • Based on the panel’s experience conversion rates typically fall in the 2-5% range
  • Most people won’t pay you for features in the paid version, but they will pay for more usage of that same feature set

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Dorsey on Three Keys to Twitter

Worth the 15 minutes to hear about the origin of Twitter and especially for the emphasis on being able to draw your idea when you are still in the concept phase. 

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Big Boy Bike Bonanza

First ride together with their own “big boy” bikes. 

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Hit it Hal?

No this is not where my name came from, but I do remember this commercial from the 70’s. 

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